⚡ Expert Review

Best Robo Advisors

Last updated: March 2026 5 products reviewed 75 hours tested Mercilium Editorial Team
🏆 Editor's Top Pick ★★★★★
Fidelity Go
★★★★★ 5.0/5

A robust and affordable option from a trusted financial giant, ideal for diverse investors.

0.35% AUM (no advisory fee for balances under $25k)

Visit Fidelity Go →

Quick Comparison: All 5 Options

ProductPriceRatingBest For

How We Tested

75Hours Tested
18Products Evaluated
100%Independent
Evaluation criteria:

    Sources: G2, Capterra, Trustpilot

    In-Depth Reviews

    #1
    Fidelity Go

    Fidelity Go

    Editor's Top Pick
    ★★★★★5.0/5

    Pros

    • ✓ No advisory fee for balances under $25,000
    • ✓ Access to Fidelity's extensive research and customer service
    • ✓ Diversified portfolios with low-cost ETFs
    • ✓ Automatic rebalancing and tax-loss harvesting for eligible accounts

    Cons

    • ✗ Limited customization options for portfolios
    • ✗ No human advisor access for most tiers
    0.35% AUM (no advisory fee for balances under $25k)Visit Fidelity Go →
    #2
    Schwab Intelligent Portfolios

    Schwab Intelligent Portfolios

    Best Value
    ★★★★☆4.8/5

    Pros

    • ✓ No advisory fees whatsoever
    • ✓ Robust portfolio diversification with ETFs
    • ✓ Automatic rebalancing and tax-loss harvesting
    • ✓ Access to Schwab's extensive customer support

    Cons

    • ✗ Significant cash allocation in portfolios (can be 6-29%)
    • ✗ No direct human advisor access without upgrading
    Free (cash allocation in portfolio)Visit Schwab Intelligent Portfolios →
    #3
    Betterment

    Betterment

    Best for Beginners
    ★★★★☆4.6/5

    Pros

    • ✓ Excellent user experience and intuitive interface
    • ✓ Advanced tax-loss harvesting and tax-coordinated portfolios
    • ✓ Goal-based planning tools for various financial targets
    • ✓ Access to human advisors with premium plan

    Cons

    • ✗ Higher advisory fees than some competitors
    • ✗ Minimum balance required for human advisor access
    0.25% - 0.40% AUMVisit Betterment →
    #4
    Vanguard Digital Advisor

    Vanguard Digital Advisor

    Most Popular
    ★★★★☆4.4/5

    Pros

    • ✓ Extremely low advisory fees
    • ✓ Utilizes Vanguard's industry-leading low-cost ETFs
    • ✓ Personalized financial plan and retirement readiness tools
    • ✓ Automatic rebalancing

    Cons

    • ✗ Minimum investment of $3,000 to start
    • ✗ Less customization compared to some platforms
    0.15% AUMVisit Vanguard Digital Advisor →
    #5
    SoFi Automated Investing

    SoFi Automated Investing

    Best Free Option
    ★★★★☆4.2/5

    Pros

    • ✓ No advisory fees, genuinely free investing
    • ✓ Complimentary access to financial advisors
    • ✓ Fractional shares available for diversified investing
    • ✓ Seamless integration with other SoFi financial products

    Cons

    • ✗ Limited portfolio customization options
    • ✗ No tax-loss harvesting offered
    Free (0% advisory fee)Visit SoFi Automated Investing →

    Frequently Asked Questions

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